There is a lot of competition out there and some companies spend large sums of money to be at the forefront of their industry. You may feel there is nothing you can do to compete but you still have a fighting chance to come out on top. There are three things you can do that will allow you to focus on attracting more spray tanning customers. These three tips will empower you to finally start selling more products and services, communicate with your customers on autopilot and build brand loyalty.

Tip #1: Automate Everyday Spray Tanning Business Tasks

If you’re looking to attract more customers, then the first thing you need to focus on is eliminating time wasters. As a business owner, there are many opportunities for distraction that can cap your spray tanning business growth over time.

Examples of Everyday Time Wasters

  • Answering numerous phone calls
  • Responding to emails
  • Booking appointments
  • Reminding people about their appointments
  • Dealing with cancellations
  • Taking payments over the phone

There are systems created to automate tasks like these but few are all inclusive. If you’re looking for one system that allows you do it all then start a 30-day free trial with Spray Booker™. Our system has a customer registration system that allows clients to create accounts, book appointments, communicate skin types or allergies, prepay for services, and more.

Tip #2: Establish a Quality Online Presence to Sell More of Your Products and Services

There are many aspects to being successfully set up online. A spray tanning business must have a website that is also mobile-friendly. Think of a website as another form of a store front location. Just like any other store front location, the appearance must be well designed, efficiently set up and easy to find. This means that the website must show up on the first page of the search term results. When a person types in “spray tan” and a link to your website is clicked on, the customer can engage with your site, find information, and book their appointment. The mobile website will also allow the business owner to access their dashboard from anywhere at any time.

The above information may sound like a lot of work, but there are affordable ways to automate this process as well. Spray Booker™ offers a complete online business set up with a secure cloud-based owner dashboard. With this software, you can put up a website if needed. You can get a customized home page for your business that can be used as a website. You can share your business hours, contact information, products, services, social media links, and book your appointments on autopilot. There are also search engine optimization and traffic generation services available. Find a high-quality digital marketing company today that has a passion for helping local small business owners succeed.

Tip #3: Get Your Spray Tanning Business Active on Social Media

Every local company should utilize social media to spread the word about their business. Social Media allows businesses to communicate and engage with customers on a consistent basis. You can post before and after pictures, share tips, answer questions and more. Encourage your clients to share their experience with their friends on social media. Our automated system integrates with Facebook, Google+, Instagram, and Twitter.

The above three tips will return more positive results than any other strategy within the spray tanning industry. Using one system to handle everyday tasks that can steal your focus is step one of your success journey (Get a Personalized Demo Today). Building a strong online presence and getting engaged with social media will polish off the strategy of your spray tanning business success.